MARKETING FACTORS OF THE TOURISM MARKET’S OPERATIONS IN UKRAINE

نویسندگان

چکیده

Aim: The article is devoted to analyzing marketing factors of the tourism market operations in Ukraine under martial law. Methods: study used method secondary data analysis. Results: authors determined that always reacts very sensitively crisis events (pandemics, devastating natural disasters, political or military crises, etc.) and highlighted changed format tourist conditions protracted Russian-Ukrainian war. identified main current services law conditions. functioning during war strategically important for state citizens. Conclusions: summarized experience sector countries have been through a similar became leaders regional markets implement it effectively segments domestic inbound after victorious peace innovative directions recovery further development.

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ژورنال

عنوان ژورنال: Acta Scientiarum Polonorum

سال: 2022

ISSN: ['1644-0765']

DOI: https://doi.org/10.22630/aspe.2022.21.1.3